Assessment criteria and mechanism are well justified by HKRMA's independent sub-committee. Stages of assessment include Mystery Shopper Assessment and Final Audit by HKRMA, covering the following criteria based on the framework of "3 Perspectives and 4 Key Qualities".
Participating e-shop would receive a detail report with the assessment result in 4 to 6 weeks.
Remark:
Scheme renewal is required and on an annual basis. All expired and invalid "No Fakes" logos are prohibited to use on e-shop, related advertisement and promotional materials.
| Member | Non-Member | |
| ( i ) For e-shop with registered domain name and online check-out | ||
| Plan 1: Standard Assessment 1 | ||
| Retailer with physical outlet(s) | HK$2,000 | HK$2,400 5 |
| E-tailer (without physical outlet(s)) | Free (For 1st Assessment Only) |
|
| Plan 2: All-round Assessment 2 | ||
| Retailer with physical outlet(s) | HK$3,000 | HK$3,800 |
| E-tailer (without physical outlet(s)) | HK$1,000 | |
| ( ii ) For e-shop in e-Marketplace or Social Media | ||
| Plan 3: Standard Assessment 3 | ||
| Retailer with an e-shop in e-Marketplace or Social Media | HK$680 | HK$880 5 |
| ( iii ) Re-assessment 4 | ||
| Plan 1 & Plan 2 | HK$1,500/time | HK$1,900/time |
| Plan 3 | HK$500/time | HK$650/time |
| Type of retailers | Special Offers |
| E-tailer (Annual sales turnover of HK$10 million or below) |
HK$3,180 |
| E-shop in e-Marketplace or Social Media (Annual sales turnover of HK$10 million or below or 1-2 physical outlets |
HK$1,680 |
