零售業形象推廣活動
協會一直支持政府提升零售從業員專業形象的宣傳
活動，並全力配合政府第二階段的行業推廣，包括
在電視及政府的「零售乜都有 前程在我手」網站及
Facebook專頁播放宣傳短片及零售業界精英的專
訪。
研討會與工作坊
協會與時並進，致力加強業界追求優質服務文化，
對提升零售商的技能培訓不遺餘力。於本年度，協
會舉辦了60個研討會及工作坊，吸引逾2,000人參
加。研討會及工作坊的主題全面，涵蓋電子零售、
客戶服務體驗、團隊管理及培訓等。
Retail Industry Image Promotion Campaign
The Association continued to support the Government’s
industry campaign to enhance retail professionals’
image. We stepped up efforts in the second phase of
the campaigns. This included rollout of initiatives such
as Announcements for Public Interest (API) on TV, and
interviews with retail elites, for the Government-run “Retail
Has It All” website and Facebook page.
Seminars and Workshops
During the year, 2,000 enrolled participants were attracted
to the Association’s 60 seminars and workshops that
focused on enhancing e-tailing, customer service
experience, staff engagement, staff coaching, and so
forth.
52
