Annual Report 2017 - page 53

Achievements
工作回顧
為了培育電子商務人才,協會開辦了多項相關的培訓課程,內容多元
化,包括數碼營銷、電子支付、品牌建立、網上營銷,以及高新零售科
技應用等。
2017年零售研討會
協會於今年5月9日在香港會議展覽中心舉行第九屆零售研討會。活動已
成為零售商一年一度不可錯過的盛事。六位享譽業界的行業領袖向500多
位與會者暢談全渠道零售所帶來的機遇,分享他們的獨特見解。研討會
另一亮點,是邀請了Google代表在午餐會上分享真知灼見,使盛會增色
不少。
Likewise, we groomed e-commerce
talent by running training programmes
covering comprehensive topics such
as digital marketing, e-payment,
brand building, and ways to drive
sales on web and to utilize up-to-
date retail technology.
These initiatives have underscored
the Association’s commitment to
strengthening the industry’s culture
of excellent service, and the skills
required for retailers’ operation.
2017 Retail Conference
Our Retail Conference has become a
must-go event for retailers. Entering
into its ninth year, the 2017 Retail
Conference was held at the Hong
Kong Convention and Exhibition
Center on 9 May. Six high profile and
prominent industry leaders shared
their insights to over 500 participants
on opportunities arising from omni-
channel retailing. The importance of
the event was accentuated when
a Google representative spoke at
the Conference through luncheon
arrangement.
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